ABOUT THE BRAND:
Neon Waves is a brand dedicated to creating a stunning line of neon-colored swimwear and beach accessories that encapsulate the essence of sun-loving beachgoers. With a brand personality that's fancy, modern, and bright, we aim to provide a unique and vibrant beachwear experience for our target audience, the easygoing millennials, and Generation Z.
BRAND PERONALITY:
Neon / Bright / Modern / Fancy / Dynamic
PRODUCT LINE:
The swimwear collection features a range of neon one-pieces, bikinis, and board shorts designed to turn heads on the beach. These swimwear pieces are not just functional but are also fashion statements. In addition to swimwear, we offer a range of beach accessories such as neon towels, beach bags, flip-flops, and sun hats that perfectly complement the swimwear.
BRIEF:
The core color palette consists of bright purple, green, and pink. These colors evoke a sense of fun, energy, and a vibrant beach atmosphere. They represent the dynamic nature of beach life and the excitement of the sun, sea, and sand. The brand's logo should reflect the flowing, dynamic nature of waves while incorporating the bright color scheme. It should be sleek, modern, and instantly recognizable.
DELIVERABLES:
– brand identity
– brand patten & wrapping paper
– custom graphic elements
– highlight covers
– IG post templates
– packaging design
– towel design
– swimsuit design
– hang tag design
– poster design
– sticker design
– brand patten & wrapping paper
– custom graphic elements
– highlight covers
– IG post templates
– packaging design
– towel design
– swimsuit design
– hang tag design
– poster design
– sticker design
